Our History
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Who Are We?
For over 40 years, it luggage has been reimagining what travel can look and feel like. Founded on the principles of Design, Innovation, Quality, and Value, we’ve built our reputation on creating luggage that not only performs beautifully but looks great doing it. -
What began in 1985 as a small luggage importer has grown into a global brand with a simple belief, luggage should make life easier, not harder. Back then, luggage was plain, predictable, and uninspired. So, we asked ourselves: what if we designed it differently? What if travel cases could be both functional and stylish, lightweight yet durable, affordable yet distinctive? That “what if” has guided every product we’ve created since.
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Today, it luggage designs, develops, and supplies innovative travel solutions to customers around the world. From the world’s first expandable hard shell suitcase to our industry-leading lightweight wide-handle designs, every detail is considered with the traveller in mind. We continue to push boundaries, blending creativity with clever engineering to deliver luggage that truly makes travel simple.
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Our Mission
At it luggage, our mission is simple, to make travel easier for everyone. Every suitcase we design starts with a question: what if travel could be simpler, smarter, and more enjoyable? From concept to creation, we focus on solving real travel challenges through clever design and thoughtful innovation.
Whether it’s reducing weight without compromising strength, creating expandable compartments for flexibility, or developing ergonomic handles that make every journey more comfortable. We design with purpose and precision.
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6 Global Offices
With offces in the UK, USA, China, and Hong Kong, it luggage operates on a truly global scale. Our international presence allows us to stay closely connected to customers and retail partners. -
100+ Million Cases Sold
Over the years, we’ve proudly sold more than 100 million cases worldwide, a testament to the trust travellers place in our products and the strong relationships we’ve built with our retail partners. -
150+ Ranges
Innovation never stands still at it luggage. Each year, our talented in-house design teams develop over 150 new ranges, combining trend-led styling with practical functionality.
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40+ Years
With over 40 years of experience, it Luggage has built a legacy of craftsmanship, creativity, and customer trust. From our beginnings in 1985 to becoming a globally recognised brand, our journey has always been driven by a passion for improving the travel experience. -
50+ Members
Behind every product is our dedicated 50+ member inspection team, ensuring that every suitcase meets our exacting standards. From raw materials to finished goods, each stage of production is carefully monitored to maintain the quality and durability our customers expect.
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Design
At the heart of it luggage is our passion for design. We draw inspiration from global trends in fashion, materials, and colour to ensure every collection feels fresh, distinctive, and perfectly suited to the modern traveller. -
Patents
Innovation and imagination are what truly set it Luggage apart. From developing the world’s first expandable hard shell suitcase to redefining lightweight travel, our design and engineering teams are constantly exploring new ideas. -
Innovation
Our commitment to original thinking has led to numerous patented designs recognised and protected across multiple countries. Every innovation we bring to market reinforces our reputation as a pioneer in luggage design and development.
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Worldwide Network | Global But Local
Our products are sold in over 45+ countries. We have our offices located in 6 locations. At it luggage, we’re proud to be a global business with a local heartbeat. Across our offces in the UK, USA, China, and Hong Kong, our teams are made up of talented local people who bring unique perspectives, creativity, and expertise to everything we do. This local insight helps us stay closely connected to our markets and customers, ensuring our products reflect the real needs of travellers around the world. -
Retailers
We’re proud to partner with many of the world’s most trusted retailers, reflecting the confidence they have in it luggage to deliver quality, design, and value. Our long-standing relationships with leading UK and European names like John Lewis, Next, Argos, Primark, Matalan, Dunelm, Tesco, and B&M, as well as global giants such as Walmart and Carrefour, demonstrate our commitment to dependable service, innovative design, and products that perform.
See it Luggage In Motion
Featuring Our Bewitching - Large (Black) Suitcase
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